Canada’s First Successful Deployment of Geofencing Technology combines awareness of the user’s current location with awareness of the user’s proximity to locations that may be of interest. To mark a location of interest, you specify its latitude and longitude. To adjust the proximity for the location, you add the radius. The latitude, longitude, and radius define a geofence, creating a circular area, or fence, around the location of interest– a merchant.
Merchants now have the opportunity to target market to mobile devices within defined geographical areas. Canada’s first successful deployment of geofencing technology assures merchants the ability to generate revenue through targeting Android & iOS mobile devices with the Canada Mobile Payments app for marketing offerings. Merchants can:
- Identify a mobile users proximity
- Use of GPS co-ordinates
- Encapsulate an area
- Define mobile users longitude/latitude
- Discover whether user is inside of region, outside, or have crossed.
Canada Mobile Payments offers the latest in location awareness for merchants to market special promotions, events, deals. For each geofence created, merchants can ask Location Services to send you entrance and exit events, or you can specify a duration within the geofence area to wait, or dwell, before triggering an event. You can limit the duration of any geofence by specifying an expiration duration in milliseconds. After the geofence expires, Location Services automatically removes it.
Restaurants, bars, nightclubs aiming for mobile marketing tactics are able to:
- Create a geofence
- Set the desired radius
- Transition types for the geofence
- Dynamically create geofences based on the user’s location.
Canada Mobile Payments merchants can combine geofencing with other location-aware features, such as periodic location updates. Geofencing marketing can be used by merchants in Toronto, Vancouver, Calgary, Edmonton, Montreal, Winnipeg, Banff, Whistler, Mississauga, Markham, Richmond Hill, Vaughan, Woodbridge, Ajax, Pickering, Brampton, Burlington, Oakville, Guelph, Waterloo, London, Kitchener and Niagara Falls. Canada Mobile Payments is a leader in state-of-the-art online & mobile payment processing technology provides credit and debit card processing solutions for businesses nationwide with 24/7 support.