Google’s Android claimed top spot with 44% of the Canadian smartphone market, up 4% over last year. Apple’s iOS also rose a couple points to 37%. BlackBerry, once the leader, which felt the struggle has dropped by 5% to 15% of the Canadian share. Microsoft’s Windows Phone OS stayed put at 2% smartphone market share.

Mobile Device Marketing has changed dramatically in Canada.  Smartphone usage is up by 13% compared to last year, now reaching three out of every four mobile users in Canada.

Canada Mobile Payments is a debit & credit cards payment processing company headquartered in Toronto, Ontario, Canada.  CanadaMobilePayments.com is a leading provider of mobile payments for Toronto, Vancouver, Calgary, Edmonton, Montreal, Winnipeg, Mississauga, Markham, Richmond Hill, Vaughan, Woodbridge, Ajax, Pickering, Brampton, Burlington, Oakville, Guelph, Waterloo, London, Kitchener, Niagara Falls businesses.

Location-Based Mobile Device Marketing

Location-based services are a general class of computer program-level services used to include specific controls for location and time data as control features in computer programs. As such (LBS) is an information and has a number of uses in Social Networking today as an entertainment service, which is accessible with mobile devices through the mobile network and which uses information on the geographical position of the mobile device. This has become more and more important with the expansion of the smartphone and tablet markets as well.

LBS are used in a variety of contexts, such as:

  1. health
  2. indoor object search
  3. entertainment
  4. work
  5. personal life

LBS include services to identify a location of a person or object, such as discovering the nearest banking cash machine or the whereabouts of a friend or employee. LBS include parcel tracking and vehicle tracking services.

The ability for mobile devices to track and report a person’s location in real time with a reliable degree of accuracy has come into its own as a method of marketing. The tendency of consumers to use that feature is increasing in popularity.

Based on a Pew Institute, “74% of adult smartphone owners ages 18 and older say they use their phone to get directions or other information based on their current location.”

Use of a geo-location (i.e: Toronto, Vancouver, Calgary, Edmonton) feature is more than a nice-to-have option on a smartphone or tablet — its use has become a routine part of a consumer’s daily life. With U.S. smartphone penetration at 74% and rising, this represents a significant market share of the U.S. buying population.

Geo-Targeting Mobile Devices Toronto, Vancouver, Calgary, Edmonton

Sometimes called ‘geo-targeted marketing’, or ‘place-based marketing’, location-based marketing delivers messages to customers and potential customers when they are physically close to your business.

These marketing messages are delivered to customers’ mobile devices via location-based services – websites that specialise in providing this kind of information.

Location-based marketing relies on:

  1. smartphones that allow users to access rich internet features wherever they are
  2. GPS (global positioning system) technology that enables services to pinpoint the locations of mobile devices and businesses.

Location-based Marketing Opt-in

  1. We Allow customers to opt-in. Not everyone is going to want to disclose personal information such as their interests and their location.
  2. Offer transparency. Once a customer has opted in, we explain exactly how we plan to use the personal information that we collect, assuaging any concerns over privacy issues.
  3. Don’t resell information. We limit the selling of the information collected from customers to third-party companies.
  4. Easy opt out. We don’t lock customers into programs they decide they don’t want to be in, plain and simple.  Just like any level of customer service, it’s all about keeping customers happy, loyal and making purchases.